Advertising, Social Media and Content Creator Law

Yes. The absence of a payment of money is not decisive on its own. The accommodation or service benefit, the promotional purpose and the post as a whole are assessed. If there is an advertising relationship, the current disclosure conditions that make it understood apply.

The appearance of the platform tool and the disclosure required by the legislation must be checked together. The label being visible, the advertiser being understandable and the presentation being appropriate to the type of post are important. It would not be correct to accept a single technical tool as sufficient for every campaign.

This right does not arise merely because a collaboration took place or a fee was paid. The permitted rights, medium, term, country, modifications and the conditions concerning the person’s image are examined. Use in paid advertising may be regulated separately.

The approval record is important, but it does not by itself remove the parties’ statutory obligations. The concrete roles of the person who made the post, the advertiser and the agency are assessed. The sharing of loss among the parties is treated separately from the administrative process.

Keep, together with the notification and its attachments, the post as it was published, the publication dates, the contract, the approval correspondence and the basis for the claims. Because a later change to the content may prevent examination of the first version, the integrity of the records is important.

Removal of the content does not by itself end the review relating to the period in which it was published. The time and reason for removal are assessed together with the defense and, if any, corrective steps. First, the record of the current state of the publication and of the change made should be preserved.

Such general environmental statements should not be left vague. Which product, part or process the statement concerns, and its basis, should be explained. The existence of a certificate also does not automatically form a basis for an advertising claim that goes beyond the scope of the certificate.

No. In health, finance, food, tourism and other fields subject to special regulation, the subject and target audience of the advertisement call for different checks. That a contract was used in another campaign does not show current compliance.

The structure of the draw, its prize, whether it is based on chance or skill, and the permit regime that may apply are examined separately. Clear participation conditions are important, but they do not replace administrative permits that may be required. The scope should be determined before the campaign is announced.

An application to the Board is for the administrative oversight of the advertisement. A separate application or judicial route may be needed for the contract price, a consumer claim or compensation. An administrative decision does not by itself satisfy the conditions of a private-law claim.

What result or performance was undertaken in the contract is examined. An obligation to publish and a measurable performance commitment are different. Without seeing the measurement method, period, data source and the parties’ approvals, no conclusion of an automatic fee deduction can be reached.

The target audience of the work, its orientation toward Türkiye, the language of publication, the applicable law and the jurisdiction terms in the contract are assessed. Entering into a contract with a foreign person does not by itself remove the advertising obligations toward consumers in Türkiye.