New product or trademark
Assessment of the type of right, ownership, disclosure risk and target market before filing.
Trademark and protection planFor your trademark, invention, design or work, choosing the appropriate protection begins with determining who owns the right, where it is valid and how it will be used. The same product or project may require separate reviews for trademark, patent, design, copyright and trade secret purposes.
For rights holders, companies, start-ups, designers, developers and licensees, Güneş & Güneş Law Firm offers legal advice, contracts, negotiation, infringement and defense proceedings, and litigation. The aim is to build the route of protection together with the commercial objective of the matter and the evidence on hand.
Assessment of the type of right, ownership, disclosure risk and target market before filing.
Trademark and protection planScope of use, exclusivity, consideration, oversight and rights after the contract ends.
Contract scopeCounterfeit products, unauthorized use, preservation of evidence and the need for an interim injunction.
Evidence and interim protectionValidity of the right, permission to use, defenses and approaching response time limits.
Defense and disputePortfolio, employee and contractor agreements, register entries and the chain of assignments.
Portfolio reviewExport, international filing, target countries and a local representation plan.
International protectionThese distinctions are identified before a decision is made on a filing, a contract or a lawsuit. A registration certificate alone does not eliminate all risks.
On a narrow screen, you can scroll the table horizontally to see the other columns.
| Subject | Legal assessment | Practice |
|---|---|---|
| Trademark · patent · design | The subject of protection and the statutory conditions differ. | Determine the type of right and the scope of protection for the product, sign or technical solution. |
| Copyright · registration | The status of a work and ownership of rights differ from registered industrial property rights. | Review the records of creation and the chain of rights, the economic rights agreement and the registration obligations. |
| Trademark revocation · invalidation | Under Article 26 of the Industrial Property Law (SMK), administrative revocation is requested from the Turkish Patent and Trademark Office (TÜRKPATENT); invalidation is requested from the court. | Select the filing route, the evidence period and the time limit that fit the ground for the request. |
| Patent · freedom to operate | Patentability is not the same as an examination of whether a third party’s right would be infringed. | Research prior rights separately, product by product and country by country. |
| Türkiye · protection abroad | International filing systems do not create a single worldwide right. | Plan the target countries, the national phases and the need for representation. |
| Attorney · trademark/patent attorney | Practicing law and acting as an attorney registered with TÜRKPATENT are separate authorizations. | Match the lawsuit, the contract, the Office proceeding and the technical work with the authorized persons. |
A trade fair, a publication, an investor presentation, a new product launch or sharing online may affect the outcome with respect to novelty and confidentiality. For a formal notice (ihtarname), an Office decision, a customs notification or court papers, the date of service matters. A consultation request does not suspend a statutory time limit.
In an intellectual property file, we do not look only at the registration certificate or the appearance of similarity. The type of right, the chain of ownership, use, country, time limit and evidence are assessed in the same file plan. Preventive arrangements, negotiation and litigation options are explained together with their objectives, costs and effects on commercial activity.
When a technical invention, software, design or valuation review is needed, coordination with the relevant expert and the registered trademark/patent attorney is planned. The legal and technical responsibilities of the work are separated; important decisions, document needs and approaching dates are communicated to the client in an understandable way.
The product, sign, work or information is reviewed together with the status of the party, the model of use and the priority need.
The register, employee and contractor agreements, assignments, licenses and public disclosure dates are checked.
Filing, renewal, opposition, response and lawsuit time limits are addressed together with the risk of losing evidence and the need for an interim injunction.
The scope of the options of a contract, an Office proceeding, negotiation, mediation or litigation is clarified.
After authorization and acceptance of the matter, filings, defenses and evidence are prepared as the file requires.
Implementation of the decision, register changes, license obligations and next steps in the portfolio are planned.
You can review the detailed scope of services by opening the relevant heading. The work is planned by assessing the status of the party, the existing documents, the technical operation and the applicable law together.
Trademark protection should be planned as a whole, from determining the sign to be filed and the list of goods and services through post-registration use, monitoring, renewal and infringement proceedings. A similarity search should cover not only the identical word but also visual, phonetic and conceptual proximity, the relationship between goods and services, prior rights and the target market.
Our work in the trademark area covers TÜRKPATENT filings, oppositions to publication and responses to them, proof of use, the Re-examination and Evaluation Board (YİDK), actions to annul an Office decision, trademark infringement, unfair competition, invalidation, administrative revocation, well-known trademarks, bad-faith filings, counterfeit products, digital use, licensing, assignment and international trademark protection.
Legal services and acting as a trademark attorney are separate authorizations. For proceedings before the Office conducted through a representative, the authority and appointment of the registered trademark attorney are checked. Legal review, contract and litigation services are planned together with this representation arrangement.
For detailed information on this area, you can review our Trademark Law page.
Monitoring use and time periods after trademark registration is part of the protection plan. Revocation may come into question for a trademark that has not been put to genuine use in Türkiye within five years of registration without a proper reason, or whose use has been suspended for an uninterrupted period of five years.
Being on the register or having a single image online is not regarded as sufficient proof of genuine use in every file. Evidence is assessed with respect to the specific period and the goods and services.
Revocation and invalidation of a trademark rest on different grounds and filing routes. TÜRKPATENT is competent for revocation requests under Article 26 of the SMK, such as non-use, the trademark becoming a generic name or misleading use. The administrative revocation system applied since January 10, 2024 should not be confused with the invalidation action heard in court.
Invalidation based on a prior right or a ground that bars registration is requested from the court. The filing route and time limit are determined after seeing the reasoned decision and the service document.
Being allocated a domain name, or obtaining a company name or a social media username, does not by itself amount to trademark registration. In a dispute, the prior right, the sign used, the field of activity and the nature of the use are examined together.
A platform’s removal of content does not have the same effect as a court decision. Before filing, URLs, dates, account details and listing records are preserved; the interaction between a judicial filing and an alternative resolution route is assessed.
For detailed information on this area, you can review our Domain Name Disputes and Digital Brand Protection page.
In patent and utility model proceedings, the timing and content of the technical disclosure, the novelty search, the choice of the type of protection, the right to file, the scope of the claims, search and examination reports, third-party observations, and the risks of invalidation and infringement are assessed together. Because disclosing an invention at a trade fair, in a presentation, an article, a sale, an offer, online or in an investment discussion may affect the novelty assessment, confidentiality and the filing sequence should be established before the product is made available to the public.
Our work in the patent and utility model area:
Technical filing procedures before TÜRKPATENT are carried out in coordination with registered patent attorneys and the relevant technical experts, as the file requires.
A registrability search and freedom to operate (FTO) do not answer the same question. Being able to obtain a patent for an invention does not by itself show that production or sale will not infringe the prior rights of third parties. The valid claims in the target country and the technical features of the product are compared separately.
For detailed information on this area, you can review our Patent and Utility Model Law page.
That an invention is developed by an employee, manager, consultant, academic, student, subcontractor or joint project team does not mean that inventorship and the right of economic use rest with the same person. Notification obligations, the employer’s claim to the right, remuneration, incentives, the project agreement and the conditions of public support must be examined together.
In this context:
are assessed.
In design protection, the appearance of the product, novelty and distinctive character, the date of disclosure to the public, the visual representation, the product class, and the information on the designer and the rights holder are important. Features that do not appear in the images or are shown inconsistently may become harder to bring within the scope of protection. A design may also contain elements that can be protected under the provisions on works, trademarks or unfair competition; however, the conditions of each protection must be established separately.
Our work in the design area:
Registered design protection lasts five years from the filing date; it can be extended to a total of twenty-five years through renewals of five years each. The conditions and scope of protection for an unregistered design are different; the three-year period from the first disclosure to the public in Türkiye and the element of copying are examined separately.
For detailed information on this area, you can review our Design Law and Design Disputes page.
Original topographies that show the three-dimensional arrangement of the layers forming an integrated circuit and meet the statutory requirements may be the subject of registration and protection under special legislation.
Protection under Law No. 5147 relates to the three-dimensional layout of the circuit elements and their connections in a semiconductor product. The originality of the topography, the rights holder, the first commercial use and the time of filing are examined separately from the technical function of the product or rights in software. In registration, license, assignment and unauthorized reproduction allegations, the technical expert opinion and the legal assessment are carried out together.
Copyright is a protection that arises with the creation of the work and grants the author moral and economic rights. As a rule, no constitutive registration before TÜRKPATENT or any other institution is required for protection to begin. Optional record-registration and notarial procedures may facilitate proof in certain cases; however, the status of the work, authorship and the assignment of economic rights are examined separately on the basis of the specific evidence and contracts.
Our work in the copyright law area:
Contracts concerning economic rights must be in writing, and the rights assigned or licensed for use must be specified separately. A commitment to assign rights in a work not yet created is distinguished from an assignment of rights in a completed work. Moral rights are not deemed assigned as a whole in the way economic rights are.
For detailed information on this area, you can review our Copyright and Works of Authorship Law page.
In software and digital products, the person who writes the source code, the person who funds the project, the employer, the customer, the platform operator and the end user may have different rights and obligations. Payment of the price may not mean that the economic rights have been assigned automatically in their entirety. Assignment and license provisions should be drafted together with the right to be used, the term, the country, the medium, sublicensing, source code access, open-source components, updates and exit scenarios.
In this context:
are examined. In artificial intelligence products, the assessment of authorship and infringement is made concrete according to how the system used operates, the human contribution, the data source, the contract and the law of the relevant country.
Geographical indications do not give an exclusive right to a single business the way an individual trademark does. The registration certificate and the inspection system that show the product’s geographical link, production method and distinctive characteristics are taken as the basis. The nature of the applicant, the product group, the geographical boundary, the production method, the inspecting authority and the form of use must be clearly determined before filing.
Our work in this area:
A geographical indication and a traditional product name cannot be assigned, licensed or made the subject of a pledge, as individual industrial property rights can. The right of use is assessed together with production in line with the registration conditions and the inspection system.
New plant varieties are protected, unlike other intellectual property rights, within a special body of legislation and an administrative system. The right to apply, the novelty, distinctness, uniformity and stability of the variety, the variety name, technical examination, registration, annual fees, licenses and the unauthorized use of production or propagating material are assessed according to the nature of the file.
In this context, contracts among breeders, rights holders, producers, licensees and seed companies; ownership in varieties developed by a research institution or an employee; and disputes arising from the production, sale, assignment and use of a protected variety are handled together with the relevant technical and administrative procedures. In application and register procedures, the current practices of the Ministry of Agriculture and Forestry are taken as the basis.
The existence of an intellectual property right and the ability to use that right commercially are different matters. In the agreement, the subject of the right, the rights holder, the form of use, the term, the territory, the sector, exclusivity, sublicensing, consideration, reporting, oversight, improvements, authority in the event of infringement and use after the agreement ends must be clearly regulated.
The main agreements we prepare and review:
Agreements should state not only the name of the right but the concrete scope of the authority to use it; the formal requirements, registration in the register, effects on third parties, competition law, tax and private international law consequences must be assessed separately.
Trade secret protection requires, in addition to the information being confidential and having economic value, that concrete measures be taken to protect that confidentiality. Customer lists, a pricing model, a production method, a formula, an algorithm, source code, supply information, bid data and a business plan are not automatically regarded as trade secrets in every case. The manner in which the information is accessed, with whom it is shared and how its confidentiality is actually protected are decisive.
Within the protective framework:
are assessed.
The intellectual property value of companies does not consist only of the number of registrations shown on the register. The fit of the rights with actual activity, whether they are recorded in the name of the correct company, the renewal and fee status, evidence of use, employee and contractor agreements, licenses, open-source components, disputes and protection in the target market must be examined together.
In portfolio and legal review work:
are addressed. When an economic valuation is needed, coordination is provided with the financial adviser (mali müşavir), finance expert, patent valuation expert and relevant sector professionals; the legal review and the economic valuation are kept separate.
A change of rights holder or the use of a right as security is addressed together with respect to the contract, form, register and effects on third parties. That a trademark or patent is recorded in the name of a company shareholder does not mean that the right belongs to the company.
The special regime of geographical indications and traditional product names and the distinction between economic and moral rights in copyright remain unaffected. Legal review does not replace an independent economic valuation.
In an intellectual property dispute, the first question is not only “is there similarity?” The validity of the right, the scope of protection, the rights holder, the nature of the act, whether the use is commercial, exceptions, prior rights, exhaustion of the right, the contractual relationship, fault, damage and evidence are examined together.
The main claims that may be considered depending on the specific case:
The claims vary according to the type of right. The provisions on trademarks, patents, designs, copyright, trade secrets and unfair competition must not be substituted for one another; the legal and evidentiary basis of each claim must be established separately.
If infringing products are put on the market, evidence is deleted, production or sales records are lost or the infringement spreads quickly online, waiting for the final decision may make it harder to protect the right. For this reason, the need for preservation of evidence and an interim injunction is assessed at the first stage of the file.
Depending on the specific case:
may come into question.
A screenshot alone is not always sufficient. The URL, date and time, account details, source, product sample, test purchase, invoice, platform correspondence and the manner in which the digital record was obtained must be documented together. The evidence-gathering process is planned with regard to personal data, the confidentiality of communications and the principles of lawfully obtained evidence.
When a measure is requested, ownership of the right, the likelihood of infringement, urgency, prima facie proof and the security requirements are made concrete. The time limits provided for enforcing the decision and, where necessary, for filing the main action are tracked separately; an injunction request does not guarantee the final outcome.
For a person who has received a formal notice or a lawsuit, the review does not begin by assuming that the other party’s claim is justified. The validity of the right, prior rights, the limits of protection, permission to use, exceptions, exhaustion and the proportionality of the requested measure are assessed separately.
Documents and product samples are preserved unaltered. Responding to a formal notice does not by itself stop the time limits relating to a lawsuit or Office proceedings.
In assessing compensation, it is necessary to determine not only the infringing act but also the damage, the causal link, the relevant conditions of liability and the calculation method. Industrial property rights, copyright, unfair competition and breach of contract are not subject to the same calculation regime.
There is no fixed compensation or automatic multiple payment outcome for every infringement. The type and amount of the claim are formed on the basis of the evidence and the applicable provision.
Products suspected of being counterfeit or infringing may enter circulation not only through physical stores, production sites and warehouses but also through e-commerce sites, online marketplaces, social media accounts and cross-border shipments. A platform notice, a customs application, an interim injunction, a civil action and a criminal complaint may affect one another in the same incident.
In these procedures:
are assessed together.
Intellectual and industrial property rights are, as a rule, territorial. A registration or protection in Türkiye does not automatically produce the same result in every country. In export, e-commerce, production, license, investment and franchise plans, target countries should be selected taking into account the filing time, budget, market priority, production location and dispute risk.
In the international strategy:
are assessed. International filing systems do not create a single “world registration”; protection in the designated countries arises according to the conditions of the relevant system and the law of each country.
A counterfeit product and a genuine product placed on the market by the rights holder or with its permission are not assessed in the same way. The exhaustion of industrial property rights is linked to the placing of the relevant product on the market and the consent of the rights holder.
That a product is genuine does not mean that all import and sales conditions are met; nor does not being an authorized distributor, by itself, turn every sale into a rights infringement.
The route for resolving a dispute is selected according to the type of right, the relief sought, the parties’ power of disposition and the valid contract provisions. Not every intellectual property dispute is heard in the same court or is arbitrable.
The need for an interim injunction or preservation of evidence may also be assessed while negotiations are ongoing. The outcome depends on the facts of the file, the evidence and the assessment of the competent authority.
Protections such as design in fashion and packaging, copyright in software and media, patents in industry and R&D, and breeders’ rights in agriculture are distinguished according to the nature of the product.
In whose name the document is, the transfer of rights from an employee or supplier, and the authority to bring an action are verified.
Records of first creation and use, contracts, sales, samples and digital sources are organized so that they corroborate one another.
Information disclosed to the public is distinguished from trade secrets; sharing before filing and access authorizations are examined.
The scope of the requested measure, security, enforceability and the effect on the parties’ commercial activity are assessed.
Administrative procedure, technical review, litigation and foreign-country costs are addressed clearly and separately from the scope of the work.
In the first contact, a brief summary of the matter, your status as a party and the approaching date are sufficient. Detailed documents are requested after the scope of the work and the secure sharing method have been determined.
The application/registration number if any, the rights holder, a brief description of the product or work and the target countries.
License, assignment, employee, agency, developer and joint project agreements; signature and representation details.
Dates of first creation, disclosure to the public and use; invoices, catalogs, versions and product records.
Formal notice, Office decision, lawsuit or customs documents; the date of service, the existing application and the outcome sought.
URL, date and time, account, listing, sample and correspondence details; the secure transfer method for detailed or confidential files.
Do not send attachments containing an unpublished invention, source code, a formula, a customer list or a trade secret in your first general message. Summarize the matter and the urgent date; the necessary documents are requested after the conflict-of-interest check and the secure sharing method have been determined.
Güneş & Güneş Law Firm was founded in Kemer on March 18, 1999. With more than 27 years of institutional history, it has worked from its base in Antalya since 2007. Having regard to subject-matter jurisdiction, territorial jurisdiction, representation and the technical requirements of the file, our firm can provide services in all 81 provinces of Türkiye in intellectual and industrial property advice, contracts, litigation, appeals and the enforcement of decisions. The physical headquarters is in Antalya; matters in other provinces are planned according to the conditions of the file.
Proceedings connected with Türkiye of persons and companies located outside Türkiye can be assessed through online meetings, secure document sharing and communication in Turkish, English, German and Russian. When a review under foreign law or local representation is needed, the scope, responsibility and fee for coordination with an attorney authorized in the relevant country are determined separately.
Before a matter is accepted, conflicts of interest and authority to represent are checked. The responsible attorney or team is determined at the time of engagement; important developments, decisions needed and approaching dates are communicated to the client in an understandable way. You can review the professional backgrounds of our attorneys.
The scope of the work is determined according to the stage: preliminary review, contract, Office proceeding, dispute, lawsuit or appeal. The number of rights and countries, technical review, translation, the need for a registered attorney and the need for urgent action are taken into account.
The attorney’s fee is explained in writing, having regard to the Attorneys’ Minimum Fee Tariff (Avukatlık Asgari Ücret Tarifesi) in force and the rules of the profession. Court fees, court-appointed expert, translation, notary and necessary technical service costs are shown separately. When trademark/patent attorney services, technical research, digital forensics or an economic valuation is needed, the duties and fees of the authorized experts are determined separately. It is not assumed that the matter has been undertaken until the engagement and the necessary authorization have been confirmed.
It covers trademark, patent, utility model, design and copyright, as well as different areas of protection such as geographical indications, breeders’ rights, integrated circuit topographies and trade secrets. The same product may be protected by more than one right; the creation of each right and the conditions of its infringement are examined separately.
An abstract thought or a business idea cannot by itself be registered with all its elements. The appropriate protection is chosen for a technical invention, a distinctive sign, the appearance of a product or an expression that qualifies as a work. It is important to establish confidentiality and a filing plan before disclosure.
A trade name, a domain name and a trademark have different legal functions. Establishing a company or obtaining a domain name does not replace trademark registration. Prior rights, the form of use and the field of activity are assessed together.
Trademark revocation requests under Article 26 of the SMK are examined by TÜRKPATENT. Invalidation of a trademark, on the other hand, rests on separate grounds and is requested from the court. Appeal against an Office decision and the routes of judicial review are assessed separately.
Non-use may be a ground for revocation when the necessary conditions are met; automatic removal from the register is not presumed. The five-year period, genuine use, proper reasons and the situation on the date of the request are examined. Proof of use or a defense of non-use may also come into question in oppositions and actions.
Practicing law and acting as a trademark or patent attorney before TÜRKPATENT are separate authorizations. In Office proceedings, the authority of the registered attorney is checked. The firm carries out legal advice, contract and litigation work in coordination with the authorized attorney and technical expert that the file requires.
Disclosure to the public may affect the novelty assessment. That some exceptions exist does not mean that every disclosure is safe in every country. Before a trade fair, an investor presentation or a sale, confidentiality, the filing and the target-country calendar should be determined.
Not by itself. Patentability and being able to operate without infringing the valid rights of third parties are different examinations. In a freedom-to-operate assessment, the product features, the claims, the validity status and the target country are important.
The protectable subject matter, the examination conditions and the terms are different. An inventive step is also required for a patent; for a utility model, the areas excluded from protection are also important. From the filing date, the term of a patent is twenty years and that of a utility model is ten years; the time limits and fee obligations are tracked separately.
Unregistered design protection is possible if the conditions are met. The first disclosure to the public in Türkiye, novelty, distinctive character and copying are assessed. The three-year term and scope of unregistered protection are not the same as under the registered design regime.
If the status of a work and the statutory conditions are present, copyright protection arises with the creation of the work; it does not depend on a general constitutive registration requirement. The record-registration obligations provided for certain works or productions and optional means of proof are examined separately.
Payment alone does not prove the assignment of all economic rights. The written form of the contract, the separate listing of the rights, the term, the country, the form of use and third-party components are checked. Authorship and the authority to exercise the rights are distinguished from one another.
Being an employee does not by itself automatically pass all rights to the employer. The distinction between a service invention and a free invention, notification, the employer’s claim to the right and the remuneration conditions are examined. Special rules may also apply in university and publicly funded projects.
The human contribution, the status of a work, the material used, the conditions of the system and the applicable law are assessed concretely. Having a subscription to a tool or permission to use the output does not show that all third-party rights have been cleared.
A license grants authority of use within a defined scope; an assignment changes the ownership of the relevant right. Exclusivity, sublicensing, term, country, consideration, oversight and the authority to bring an action in the event of infringement must be clearly regulated. The formal and register requirements vary according to the type of right.
Preserve the documents proving ownership of the right together with the product, packaging, invoice and sales records. In digital use, the URL, date and time, account and platform correspondence are important. Keep the records unaltered; avoid evidence-gathering methods that could amount to unauthorized access or a personal data breach.
It may not be sufficient in every case. It is important that the source, the date, the integrity of the content and the person who created the record can be determined. The need for preservation of evidence, a product sample, an invoice or a technical examination is assessed according to the specific dispute.
If the conditions are met, an interim injunction may be requested before the final judgment. The right, the likelihood of infringement, urgency, prima facie proof and security are assessed. The competent court decides on the scope and enforcement of the injunction; acceptance of the request cannot be guaranteed.
No. A counterfeit product is different from a genuine product being placed on the market with the rights holder’s permission. Exhaustion of the right, alteration of the product, the form of presentation and the supply chain are examined. Customs, product safety and contractual obligations are also important separately.
No. Legal liability and criminal liability depend on different conditions. The act, the type of right, the elements of the relevant offense and, if any, the requirement of a complaint are examined. The criminal provisions for one type of right are not applied directly to another right.
It depends on the nature of the claim. Mediation as a condition precedent to litigation comes into question for certain monetary claims of a commercial nature. Invalidation, injunctions or other claims concerning the right are not assessed in the same way; in combined claims, the procedure is examined separately.
As a rule, not automatically. Systems such as Madrid, PCT and the Hague make filing and administration easier; they do not grant a single worldwide right. Target countries, country-by-country examination, time limits and the necessary local representation are planned separately.
It does not give an exclusive right of use to a single business like an individual trademark. Use by those who produce in accordance with the registration specification, the inspection system and the emblem rules are important. The individual industrial property rights regime does not apply to licensing, assignment and pledge.
They are determined according to the scope of the work, the filing route, technical review, any foreign-country connection and the stage of the process. Fees and costs are explained in writing. Because of factors such as court-appointed experts, service of documents and appeals, the same duration or outcome cannot be promised for every file.
Content preparation and source check: . Legislation and the application calendar should be rechecked on the date of the transaction.
Briefly state which right or product it concerns, whether you are the rights holder or the other party, and the approaching date. Let us determine the scope of the first assessment according to your need for protection, a contract, infringement or litigation.
The information and documents you share are used, with regard to the principles of professional secrecy and the protection of personal data, only to assess your legal request and to communicate with you. A secure method for transferring detailed documents is determined separately.
Our target for a first response is 48 hours. This period does not mean that a legal opinion has been completed or that the matter has been accepted. If there is a near deadline or an urgent action, do not wait for this period; notify us by phone.
Monday – Friday, 09:00 - 18:00
This page is for general information; it does not constitute a personalized legal opinion or an assurance of outcome. Each dispute is assessed within its own facts, evidence and procedural conditions. An attorney–client relationship is established upon acceptance of the matter and confirmation of the engagement.