Business model and investment
Market entry, founder rights, investment rounds, legal due diligence and cross-border structuring.
Review the scopeScope of the service
Digital technology law covers the rights and obligations arising from developing, licensing, launching and using a product. In AI and fintech projects, data, intellectual property, contracts, consumer protection, competition and sector rules may apply at the same time.
“Platform,” “artificial intelligence” or “digital wallet” alone does not determine legal status. What matters is the transaction the product performs, on whose behalf it acts, the flows of data and funds, its users and its target countries. Güneş & Güneş Law Firm carries out this review together with product design, investment, operations and dispute stages.
If there is an incident or a notice, keep its date and the existing records. For a step with a deadline, do not wait for the consultation or for the firm's reply.
Areas of practice
Find the group that matches your need: contracts, permits, data, investment or disputes. Each engagement is scoped to the specific product and the parties’ circumstances.
Market entry, founder rights, investment rounds, legal due diligence and cross-border structuring.
Review the scopeDevelopment, acceptance, licensing, open source, source code, service levels and exit from a provider.
Review the scopeUse case, data and model rights, human oversight, biometrics and corporate policies.
Review the scopeFund flows, the scope of the permit from the Central Bank of the Republic of Türkiye (TCMB), electronic money, digital wallets and API arrangements.
Review the scopePlatforms, custody, tokenization, smart contracts, customer assets and compliance with MASAK.
Review the scopeKVKK, cross-border transfers, cloud access, data breaches, incident response and notifications.
Review the scopeE-commerce, advertising, connected devices, health technologies, competition, geographic data and telecommunications.
Review the scopeElectronic contracts, record retention, preservation of evidence, litigation, arbitration and compliance training.
Review the scope5 practice topics
For a new technology product, the first question is not only which contracts to prepare. Whether the activity is subject to a licence, permit, notification, registration or sector regulation should be determined at the start of product development.
Legal classification should be carried out while the architecture and revenue model can still be changed, not at the end of product development.
In technology start-ups, the company structure should be designed together with founders' rights, ownership of intellectual property, fundraising, employee incentives and possible future share transfers.
In an investment process, the investor’s management, information, liquidation, anti-dilution and exit rights matter as much as the valuation. Non-binding commercial expectations and legally binding provisions should be clearly separated.
The financial, tax and fiscal aspects of the investment are assessed together with the relevant authorised professionals.
In technology companies, value often depends less on registration documents than on code, data, customer contracts, open-source components, key employees and third-party services.
6 practice topics
In software projects, if the deliverable, acceptance criteria, intellectual property rights, change requests, third-party components, security and maintenance obligations are not clear, project management can easily turn into a dispute.
In cloud and SaaS relationships, the location of data, service availability, dependency, backup, sub-processors, price changes and exit conditions should be specifically regulated.
The technical code scanning, component discovery and security analysis are carried out by technical experts; the legal and contractual effects of the results are assessed by lawyers.
3 practice topics
Artificial intelligence law is not a single legislative text. Personal data, consumer, intellectual property, discrimination, product safety, contract, tort, competition, cybersecurity and sector regulations may apply to the same system together. For businesses with activities, users or markets in the EU, the scope of the EU Artificial Intelligence Act should be assessed separately.
For matters linked to the EU, the role of the system and its risk group are assessed, as well as the date it is placed on the market and the implementation timeline, which changed in July 2026. Not every AI product is high-risk.
Shadow AI refers to tools that employees use outside the knowledge or control of the organisation. Approved tools, access, data input, human control and incident reporting rules are set out in the use policy.
4 practice topics
In financial technology, the function rather than the product name determines the regulatory result. Whether an application takes on money transfers, payment accounts, electronic money, digital wallets, account information, payment order initiation, crypto-asset trading or custody may lead to different regulatory consequences.
Incorporation and the operating licence are distinct stages. The scope of the activity, the current equity requirements and the remote identification changes of 4 September 2026 are reviewed together with the customer onboarding flow of the product.
ÖHVPS 2.0.0, announced on 17 March 2026, covers card information and future-dated and recurring payment order initiation functions. Opening new functions for use does not mean that the scope of authority expands automatically.
6 practice topics
Through amendments made in 2024 to the Capital Markets Law No. 6362 and secondary regulations dated 13 March 2025, crypto-asset service providers were brought within the regulatory and supervisory remit of the Capital Markets Board (SPK). Whether the service corresponds to platform operation, custody, initial sale or distribution, transfer or another activity should be determined on the basis of the concrete model.
Being on the SPK’s temporary List of Operating Entities does not mean that one is authorised. Transitional decision No. 18/617 of 26 March 2026, current Board decisions and the stage of the application file are checked together.
The legal assessment of Bitcoin, Ether and other crypto-assets varies according to the design of the asset, its purpose of use, the manner of issue and distribution, the rights promised and the service provider through which transactions are made. The terms “crypto money,” “coin” or “token” alone do not determine legal status.
The use of crypto-assets for “payment” purposes in Türkiye is a separate regulatory field. Under the TCMB Regulation on the Non-Use of Crypto-Assets in Payments, there are restrictions on the direct or indirect use of crypto-assets in payments and on offering services for that purpose. Trading or investment transactions should not be confused with the payment function.
The status of obliged party is determined together with MASAK’s current guidance and the identification arrangements of the relevant institution. Announcements on UN Security Council (BMGK) listing decisions and the notification and transaction-postponement measures under Communiqué No. 34 are reflected in the compliance workflow.
3 practice topics
In cloud, analytics, customer relations, support and AI services, data may pass through many countries. The transfer map should cover not only the main service provider but also sub-processors and remote access options.
The new transfer system under Article 9 of the KVKK entered into force on 1 June 2024. Where a standard contract is used, the signing and notification procedure should be checked against current Board decisions and announcements.
The obligation to notify the Authority within five business days of signing the standard contract is monitored separately. A foreign provider’s general data processing agreement does not automatically replace the KVKK standard contract.
Law No. 7545 on Cybersecurity entered into force on 19 March 2025. The law and sector regulations may raise questions of duties, cooperation, supervision and sanctions for critical infrastructure, for organisations working with public institutions, and for natural and legal persons active in cyberspace.
A law firm does not provide penetration testing, forensic imaging or technical incident clean-up services; it coordinates the legal strategy with the competent cybersecurity and digital forensics experts.
The changes to cybersecurity and internet regulations made by Law No. 7590 dated 31 July 2026, and the transitional provisions, are taken into account. No notification is directed to a single institution before the concrete allocation of duties and powers is examined.
10 practice topics
For requests for content removal, access blocking and personality rights, the applicable provision, the competent authority and the protection sought are determined separately; it is not assumed that a former application procedure applies to all violations.
For products that use maps or location, the data source, the purpose of use and the special permit regime are assessed together; not every item of location data is treated as subject to the same regime.
For products that provide communication infrastructure or communication services, the scope of Law No. 5809, the need for authorisation and the exemptions are assessed according to the product’s actual function.
3 practice topics
Every electronic approval does not meet the qualified form requirement the law demands. The type of transaction and the specific legislation are reviewed separately.
In digital disputes, the preservation of logs, time stamps, access records, versions and communications should be planned without delay. The method of collecting evidence must be lawful.
Important legal distinctions
| Product or activity | Priority review | Important distinction |
|---|---|---|
| Software or technical service | Code, infrastructure and support services | It is examined whether the provider actually becomes involved in funds or customer assets. A contract describing the service as “technical” alone does not remove the need for a licence. |
| Payments and electronic money | Money transfers, payment accounts, wallets, account information, payment orders | Law No. 6493 and TCMB regulations; the institution’s authority, scope of activity, exemptions and outsourcing model are assessed together. |
| Crypto-asset service | Platform, custody, transfer, initial sale or distribution | Law No. 6362 and SPK regulations are the basis. An incorporation permit, an operating authorisation and presence on the interim list are different situations. |
| Tokenization and Web3 | Digital right, underlying asset, protocol or automated transaction | The technical structure does not remove the review under capital markets, payment, ownership, contract and consumer law. |
| Artificial intelligence system | Content generation, classification, recommendation or automated decision | Data processing, human oversight, ownership of rights and sector use are examined. The EU scope is determined separately according to the company’s role and market. |
Under the TCMB regulation, crypto-assets cannot be used directly or indirectly in payments, and services for that purpose cannot be offered. Trading, custody or transfer activity is not treated as the same as the payment function.
The SPK’s temporary List of Operating Entities is an informational list. The entity’s current permit, service type, transitional conditions and any operating restrictions are verified separately.
Legal work is not investment advice, financial valuation, reserve verification or a technical security audit. Where required, these tasks are coordinated with the relevant competent experts.
Current regulations
4 September 2026 · Official Gazette (Resmî Gazete) 33360
Review the official source (opens in a new tab)The provisions on identity documents, verification and remote customer onboarding have changed. For natural persons who are not Turkish nationals, remote identification with an electronic passport that meets the conditions has been regulated. The customer onboarding screen, record-keeping arrangements, the MASAK conditions and the protection of biometric data are reviewed together.
18 August 2026 · Circular No. 2026/9
Review the official source (opens in a new tab)The plan published for the 2026–2030 period and its coordination arrangements have been added to the current policy framework. This document is not, on its own, a permit for any AI product, nor a conformity certificate covering all private-law obligations.
27 July 2026 · AI Omnibus enters into force
Review the official source (opens in a new tab)The amendment in the EU renewed the application dates for high-risk systems. Transparency rules and special transitional arrangements are addressed separately. For systems offered in the EU, or whose output is used in the EU, the extraterritorial scope is examined separately.
17 March 2026 · ÖHVPS 2.0.0
Review the official source (opens in a new tab)Functions to initiate future-dated and recurring payment orders with card information have been opened for use. Contract terms, user authorisation, API liability and the record-keeping flow are checked for consistency with the product’s new functions.
26 March 2026 · SPK 18/617
Review the official source (opens in a new tab)It was decided that the deadlines for submitting custody agreements, and for the institutions on the list to obtain an authorisation certificate, will be set after authorised custody institutions begin general service. This transitional decision does not remove the licensing conditions; subsequent decisions and the institution’s current status are checked.
September 2026 · MASAK announcements
Review the official source (opens in a new tab)Under Communiqué No. 34, urgent notification and postponement measures are on the agenda for transactions linked to the relevant UN Security Council (BMGK) listing decisions. In payment and crypto compliance, current list screening, match review and the process under Article 19/A of Law No. 5549 are operated together.
February 2026 · KVKK guidance document
Review the official source (opens in a new tab)Tools used outside the organisation’s knowledge, the data entered and the review of outputs should be made visible. The document is an awareness guide; it is not a new law, nor a permit covering every use.
Source review: 4 October 2026. Legislation, a transitional decision, an implementation announcement and a guide differ in legal nature. The provisions in force at the time of the transaction and the latest institutional decisions are applied together.
Artificial intelligence governance
The EU Artificial Intelligence Act does not apply in the same scope to every business in Türkiye. Links such as placing products on the EU market, the roles of the parties and the use of system output in the EU are assessed. Data, contract, employment, consumer and sector obligations in Türkiye continue to apply separately.
The duties of the parties that develop the model, offer it under their own name and use it in business processes are separated. Not every use of a model is given the same risk class.
For systems working with training, fine-tuning and corporate knowledge, personal data, copyright, database rights and trade secrets are reviewed together. Access to data does not give authority to use it for any purpose.
Control of important decisions, the route for objection, records, supplier liability and change management are defined. Technical success criteria are made concrete with the relevant experts; legal conformity is not tied to a model score alone.
| Date | Regulatory heading | Check in the file |
|---|---|---|
| 2 February 2025 | First prohibited practices and AI literacy | The purpose of use and the competence suited to employees’ duties are assessed. |
| 2 August 2025 | Obligations for general-purpose AI models | The role of the model provider and the special transitional arrangements for existing models are checked separately. |
| 2 August 2026 | Transparency provisions, especially Article 50 | Users are informed about interaction with AI and about synthetic content within scope, together with the relevant exceptions. |
| 2 December 2026 | New prohibition and transitional arrangements for certain existing systems | A new prohibition on systems that generate sexual content without consent; transition to the Article 50(2) marking requirement for certain systems placed on the market before 2 August 2026. |
| 2 December 2027 | High-risk use areas in Annex III | Classification and obligations in employment, education and other use cases within scope. |
| 2 August 2028 | High-risk systems embedded in regulated products | The link to Annex I products and the related conformity assessment are examined together. |
Review the European Commission’s current timeline (opens in a new tab)
Deadlines and information security
The data centre, sub-processors, support access and the model service are mapped together. Under Article 9 of the KVKK it is determined whether an adequacy decision, appropriate safeguards or the limited conditions for occasional transfers apply; a regular data flow is not converted into an occasional exception.
Where a standard contract is chosen, the notification within five business days of signing rule is observed. The conditions for data processing, security and sector-specific localisation obligations continue to apply separately.
KVKK transfer framework (opens in a new tab)Standard contract notification rule (opens in a new tab)
Where personal data have been obtained by unlawful means, the data controller should notify the Board without delay and at the latest within 72 hours of becoming aware of the breach. Where there is a delay, its reasons are explained; missing information may be completed in stages.
Notice to the data subjects is given as soon as reasonably possible after the persons concerned have been identified. Not every cyber outage is also a personal data breach; the deadlines for sector, insurance and contractual notifications are determined separately.
Read the Board’s notification procedure (opens in a new tab)
The time of the incident, account movements, transaction identifiers, contract versions, correspondence and access records are preserved by a lawful method. Private keys, recovery phrases and access passwords are not shared through general communication channels. Technical response and legal notifications are planned together.
From product design to dispute
We assess the product not as a single contract, but across company, data, intellectual property, regulatory compliance and dispute dimensions. The review can also be carried out during the design, development and growth stages, as a preventive review.
Product screens, user roles, fund and data flows, the third parties used, the target market and the revenue model are reviewed together.
The applicable regulations, the competent authorities, the permits and notifications required, and the priority contract, data, intellectual property and security risks are identified.
Master agreements, user documents, privacy notices, internal policies, the authority matrix and incident management procedures are prepared in alignment with one another.
Legal requirements are translated into the product flow, application screens, customer communication, record-keeping systems and team responsibilities.
When legislation, the product, a country, a supplier or the revenue model changes, its effect is assessed. Periodic reassessment is carried out in fintech, crypto-assets, artificial intelligence, data and cybersecurity.
Evidence is preserved; notice, formal demand, regulatory communication, interim legal protection, negotiation, mediation, litigation or arbitration options are planned according to the file.
At the start of the work, the scope, responsible persons, document sharing and reporting arrangements are agreed. Legal options, missing information, deadlines and costs are explained; the effect of a product or regulatory change on the file is shared with the client. Technical, financial and legal tasks are clearly separated among the relevant professionals.
Secure preparation
Even if your documents are incomplete, you can describe the matter briefly. The necessary records are requested after the scope of the work has been determined; it is not necessary to share the entire system or the customer database.
Do not share passwords, private keys, recovery phrases, API keys or live customer data. Sensitive documents are not uploaded through the message to the firm; the necessary records are requested after a secure sharing method has been agreed. Information and documents are kept confidential and used only for the legal assessment and for the agreed purpose of the service.
Firm organisation
Attorney Umut Güneş founded Güneş & Güneş Law Firm in Kemer on 18 March 1999; since 2007 the firm has carried on its 27 years of professional practice from its physical office in Antalya. Digital technology, AI and fintech matters in all 81 provinces of Türkiye can be handled through remote work, in-person work and coordination with colleagues, as the file requires.
Online contract and product review is planned together with applications to institutions, preservation of evidence, hearings and the conditions for enforcing a decision. Providing services across Türkiye does not mean that there is a physical branch in every province.
The entry of foreign companies into Türkiye and the cross-border activity of companies based in Türkiye are reviewed in terms of the applicable law, jurisdiction, data transfer, certification of documents, translation, service abroad and enforcement of decisions. Communication can be conducted in Turkish, English, German and Russian.
Where local representation abroad is required, we work with an attorney or law firm authorised in that country. The choice of counsel, consultation on the client’s behalf, the scope and agreement of the engagement, planning, document flow, process follow-up, reporting, liability and the coordination fee are determined separately.
Terms of engagement
Business model review, contracts, permit applications, compliance programmes and dispute follow-up are treated as separate work. The fee is set by agreement according to the scope, the volume of documents, the regulated sector, the time required and any link to a foreign country.
A consultation request does not mean that the matter has been accepted, that a representation relationship has been established or that a time-sensitive step has been taken on. No undertaking is given regarding obtaining a permit, completing an investment, collecting a receivable or the outcome of a case.
Code scanning, penetration testing, forensic IT review, reserve verification, financial audit, valuation and tax work are carried out by the relevant experts where needed. Our firm addresses the legal effect of these findings and the coordination of the process.
At the outset it is explained whether expert review, notary fees, translation, court fees, court-appointed expert fees, and travel and representation costs in a foreign country are included in the attorney’s fee.
Clarity before applying
It is a field of work that extends from software and cloud services to artificial intelligence, from digital platforms to payment, open banking and crypto-asset business models. A single contract or a single institutional permit does not cover all products; function, data, funds and the target market are assessed together.
Review the related explanationThe business model, data flow, ownership of intellectual property and licensing needs should be assessed during product development. Fundamental changes left until after launch may create higher cost and operational risk.
Review the related explanationOwnership of rights is determined according to the relationship with the employee or independent contractor, the contract, the nature of the work and the applicable legislation. Payment of a fee may not mean that all intellectual property rights are transferred automatically and without limit.
Review the related explanationNo. Access to source code may be a technical delivery or a business continuity measure. The transfer of intellectual property rights should be regulated separately, in terms of the type of right, duration, territory, mode of use and statutory formal requirements.
Review the related explanationService levels, data ownership, security, sub-processors, cross-border transfers, price changes, suspension, liability, backup, data return and exit support should be regulated together.
Review the related explanationYes. In Türkiye, the provisions of the KVKK, intellectual property, consumer, employment, product safety, contract, cybersecurity and sector rules may apply. The 2026–2030 Artificial Intelligence Action Plan is not a general activity permit that replaces these product-level obligations. Where there is an EU link, the scope of the Regulation and its current timeline are examined separately.
Review the related explanationThat depends on the tool’s terms, the data use, the storage and model-training settings, the nature of the data and company policy. Entering trade secrets, personal data or customer information without control may create serious risk.
Review the related explanationIt cannot be said that there is a single general ban on all crypto transactions. However, in Türkiye crypto-assets cannot be used directly or indirectly in payments, and services for that purpose cannot be offered. Trading, custody, transfer and issuance are assessed under separate regulations.
Review the related explanationNo. The incorporation and operating conditions, and the permits specific to the type of service, are examined. Being on the SPK’s temporary List of Operating Entities does not mean that each entity on the list has received an operating permit. Transitional conditions and current Board decisions should also be checked.
Review the related explanationNo. The rights the token provides, the manner of issue and distribution, any investment promise, the underlying asset, the secondary market and the target users affect the legal classification. The technical document, contracts, risk disclosures and regulatory permits should be considered together.
Review the related explanationAccount and device security should be secured, and platform records, wallet addresses, transaction identifiers, correspondence and time information should be preserved. A complaint to the platform, a criminal complaint, damages claims, interim measures or other legal routes are assessed according to the parties and the evidence. The fact that a blockchain transaction cannot technically be reversed does not mean that there are no legal remedies.
Review the related explanationCrypto-assets with economic value may, depending on the circumstances, be subject to reviews of the estate, the matrimonial property regime, attachment and liquidation. The identification of the asset, access keys, the manner of custody, the valuation date and the country in which the service provider is located are important.
Review the related explanationThe fact that code carries out a transaction automatically does not mean that, in every case, the consent, information, form and validity requirements demanded by law are met. The relationship between the legal agreement and the code, the risk of error and oracle failure, and the reversal of the transaction should be clearly regulated.
Review the related explanationThis depends on whether the product accepts funds, creates a payment account or electronic money, initiates payment orders, and what its role in the transaction is. It is the actual flow of funds and services, not the product name, that should be examined.
Review the related explanationNo. Some wallets may be merely a technical tool or a service that stores card information; some models may function as a payment account or electronic money. The flow of funds and the rights obtained by the user determine the legal classification.
Review the related explanationThe core categories are providing account information and initiating payment orders. With ÖHVPS 2.0.0, announced on 17 March 2026, card information and future-dated and recurring payment orders have also been added to the scope. Authority, authorisation, API security and data responsibility are examined product by product.
Review the related explanationThe mere fact that a company is located abroad does not, in every case, set aside Turkish legislation. Targeting users in Türkiye, local marketing, fund or data flows, consumer relationships and regulated activities should each be examined separately.
Review the related explanationIt may be possible; however, the KVKK conditions for transfers abroad, the standard contract and notification obligations, data security, and sector-specific localisation or retention rules should be assessed together.
Review the related explanationAlongside the technical response, a plan is made for the lawful preservation of records, legal privilege and confidentiality, notification to the competent authority, contractual notice and the insurance process. In the case of a personal data breach, the rule of notifying the Board within 72 hours at the latest of becoming aware is assessed separately; the deadlines for other notifications may not be the same.
Review the related explanationAn electronic signature is a strong means of proof and of identity verification; however, some transactions are subject to a special form or to official formalities. The type of signature used and the legislation for the transaction should be examined together.
Review the related explanationA law firm manages legal risk, contract, notification, evidence and dispute processes. Technical tasks such as penetration testing, code analysis, reserve verification, financial valuation and forensic IT are carried out by competent experts; their legal consequences are assessed by lawyers.
Review the related explanationDepending on the nature of the matter, the competent authority and the need for physical action, we can work with clients in other provinces of Türkiye and abroad through online consultation and secure document sharing. In-person action and hearings are planned where necessary.
Review the related explanationNo. While that date is the basis for the transparency provisions, certain existing systems have a transition to 2 December 2026 for marking synthetic output. The dates of 2 December 2027 for Annex III high-risk systems and 2 August 2028 for high-risk systems embedded in regulated products apply. The type of system and the exceptions are examined separately.
Review the related explanationNo. Storage, sub-processors, remote access, transfers abroad, confidentiality, the conditions for data processing and the use of outputs are assessed separately. Changing a single product setting does not show that legal compliance is complete.
Review the related explanationRelated practice areas
This page covers the technology product as a whole. For detailed services on payment and crypto institutions, MASAK compliance or computer crimes, you may review the related pages.
Legal basis
Secondary regulations under Law No. 5809 and Law No. 7221 on electronic communications and geospatial data functions; artificial intelligence and data protection rules applicable through the EU link are reviewed separately.
This page is for general information only. It is not a legal opinion, nor a guarantee of outcome, for a specific product or dispute. The concrete assessment is made on the basis of the legislation at the time of the transaction, transitional provisions, contracts and the actual product flow.
Legal consultation
The product’s function, the parties, the target country and any approaching deadline help the initial assessment. You may request a consultation on contracts, investment, permits, data compliance or a dispute.
For a time-sensitive step, do not wait for a reply. The first consultation clarifies the scope of the legal need, the documents required and the routes that can be assessed.
Open the meeting request pageDo not share passwords, private keys, recovery phrases, API keys or live customer data. Sensitive documents are not sent through the message to the firm; the necessary records are requested after a secure sharing method has been determined. Information and documents are kept confidential and used only for the legal assessment and the agreed purpose of the service. You may review the Confidentiality and Information Security statements.